Hello, I'm Adrián.

Engineering Leader

Based in Copenhagen 🇩🇰, I work at Worksome, a Danish company redefining how businesses and independent professionals collaborate — empowering companies to adapt to the future of work.

With nearly two decades of experience across Spain, the Netherlands, and Denmark, I've grown from individual contributor to VP of Engineering. I thrive in diverse, multi-cultural environments and bring a unique blend of technical depth and business acumen — from architecting scalable platforms to owning P&L responsibility.

I'm grounded in the 3P framework: People, Product, Process. Whether refining delivery practices, mentoring future leaders, or driving product strategy, I focus on shaping environments where both products and people thrive.
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Who am I?

An engineer at heart and a leader by practice. I channel curiosity and energy into building teams that deliver technology with real business impact. You'll find me debugging code with engineers one hour and aligning product strategy with stakeholders the next.

After co-founding a startup and growing through IC, CTO, and VP roles, I learned to bridge business vision and technical execution — scaling systems, mentoring teams, and advocating for user-centric design across industries like SaaS, e-commerce, fintech, and mobile.

My leadership thrives on three principles:

  1. Empathy as a Superpower: I believe in making explicit the implicit — understanding diverse perspectives fuels better decisions and stronger collaboration.
  2. Multi-disciplinary Teams & Breaking Silos: DevOps practices, cross-functional ownership, and the right agile for the team — not agile 'the right way'.
  3. Iterative Improvement: Progress is a cycle of experimentation, feedback, and refinement. Action speaks louder than words.

My superpower? Versatility with business sense. From architecting backend systems to owning P&L, I connect dots across disciplines. But technology alone isn't the answer — I obsess over how teams work, fostering psychological safety and iterative learning.

Education

2004-2007
University of Santiago de Compostela
Technical Engineering in Computer Systems
2008-2010
University of Santiago de Compostela
Master in Projects Management

2021-2025
Engineering Manager → VP of Engineering & Tribe Lead
SumUp. Copenhagen, Denmark

VP of Engineering & Tribe Lead - SumUp

Moved to Denmark, joined an European Unicorn 🦄 After relocating from Amsterdam to Copenhagen - I joined SumUp to work in the danish headquarters as an Engineering Manager for the Accounting Squad, in the Merchant Growth Tribe. The team I joined had been part of a previous acquisition of SumUp (Debitoor): merging cultures and integrating into the overall company was a big challenge. At SumUp I got hands-on with a more complex organizational setup and map, with a tribalized setup; and highly enjoyed the reflective spirit of the company when finding new ways of working. Later, I got promoted to Director of Engineering, overseeing the engineering department of the Invoices Tribe (and its two products, SumUp Invoices & Accounting). As part of the Tribe leadership, I worked on aligning technology and product to ensure a solid foundation for quick iterations, and maximising merchants’ value and developer experience (happy teams = happy product = happy customers!). Afterwards, I got another job change, transitioning to be the tribe lead for the Invoices & Accounting team. This role involves P&L responsibility, as well as accountability on financial results and product evolution. The team size is around 30 FTE - organized in 4 squads + QA, each with an Engineering Manager. We provide mobile app services (from the context of the SumUp SuperApp) as well as web experience. Additionally, I expanded my scope on Engineering, by driving the global Incident Response process. Without direct reports, the responsibility includes to lead the implementation of the processes and tools. The role involves intense collaboration with other functions (such as Risk, Compliance and Operations) to implement the process in a holistic, customer-centric manner. After being focused on growth, aligned with the global economical context in 2023 there was a strong company-wide pivot to profitability. This resulted on achieving a funding round of €285 million in december, fueling the growth ambition (with a economically sustainable approach).
2017-2019
Technical Lead
Emakina.NL. Amsterdam, The Netherlands

Technical Lead - Emakina.NL

Agency-life Emakina.NL is a digital agency with a strong focus in e-commerce and enterprise content management systems. Emakina.NL is a strategic solution partner for Salesforce Commerce Cloud (https://blog.emakina.com/2017/06/20/emakina-salesforce-commerce-cloud-partner/), and has also experience in cross-cloud solutions across the Salesforce ecosystem. In Emakina.NL I was part of a multidisciplinar agile team, with a cross-functional combination of roles from different providers, and the client, working together. The technical team was up to 10 people, but it was only a part of the whole - which included a dedicated QA engineering team, Product Owner, Scrum Master, and Business Analysts. The solution I worked on for 2 years was a cross-cloud implementation in SFCC, with a tech stack strongly oriented towards the Salesforce ecosystem: Javascript in the backend and frontend, SASS, Mulesoft & Java as middleware, Azure as the cloud infrastructure, and the Atlassian ecosystem (JIRA, Confluence, Bamboo) for the day to to day. My role as tech lead was to provide solutions that would fit in the technical and functional landscape, ensuring maintainability, quality and the right knowledge distribution in the team. For this, the role included coaching new team members, hands-on (pair) programming, and intensive code review to ensure the highest standards and continuous improvement. It also involved the creation of plannings and estimations, and definitions of roadmaps. As a side track at Emakina.NL I also participated in some public speaking sessions, internally and also externally: Web Accessibility Live 2018, organised by SiteImprove in Amsterdam: https://siteimprove.com/nl-nl/events/web-accessibility-live-2018/, with a talk about the technical implementation of the accessibility requirements in a e-commerce project. Continuous Delivery Amsterdam, https://www.meetup.com/Continuous-Delivery-Amsterdam/events/247988829/, with a talk about CD/CI in Salesforce Commerce Cloud.
And 3 more
All experience

Experience

Nearly two decades of experience working in all kinds of project sizes and teams. I have architected & developed digital products to help businesses and improve people's lives, solving complex problems with simple solutions.