Hello, I'm Adrián.

Worksome

Bridging GTM and engineering execution Joined Worksome in July 2025 — a Danish company reshaping how companies and independent professionals connect and work together. As VP of Technology reporting to the CTO, I lead a ~10-person Product, Engineering, and Design team — aligning business, product, and engineering so the company scales sustainably. We’re growing the business with a leaner team — capacity built on talent density and AI leverage, not headcount. Focus areas: Scaling the technology org so it grows with the business, not ahead of it Closing the loop between GTM, product, and engineering — faster delivery, grounded in real customer signal Profitable growth through pragmatic architecture and clear bets AI as a capacity lever across how we build, ship, and operate Recent: Contributed to Worksome’s path toward sustainable profitability — aligning GTM with product and engineering execution, and using AI as a capacity lever rather than relying on headcount alone.

VP of Engineering & Tribe Lead - SumUp

Moved to Denmark, joined a European unicorn 🦄 Joined SumUp in 2021 after relocating from Amsterdam to Copenhagen, starting as Engineering Manager in the Accounting Squad (Merchant Growth Tribe). The team had recently joined SumUp through the Debitoor acquisition — merging cultures and integrating into the wider tribalized organization was the first big challenge. Grew through three levels of scope over four years: Engineering Manager — Accounting Squad, Merchant Growth Tribe. Director of Engineering — Invoices Tribe, owning SumUp Invoices and Accounting; aligning tech and product for fast iteration and developer experience. VP of Engineering & Tribe Lead — Invoices & Accounting tribe with P&L responsibility: ~30 FTE across 4 squads plus QA, delivering both mobile (inside the SumUp SuperApp) and web experiences. In parallel, drove the global Incident Response process — leading the rollout across Risk, Compliance, and Operations to make incident handling holistic and customer-centric. When the company pivoted from growth to profitability in 2023, engineering held the line — shipping against tighter priorities and contributing to a €285M funding round in December 2023 that fueled a more sustainable trajectory.

Tech Lead - VanMoof

Startup-life VanMoof is a developer and designer of urban e-bikes, with a Direct-to-consumer model. With retail locations in Tokyo, Berlin, San Francisco, London, Paris, Taipei - I joined in the moment that the company started to shape as a scale-up - joining just before the Series-A ($13.5M) and B ($40M) investment rounds. During my work at VanMoof I participated in in-sourcing efforts, to bring technology closer to the core of the company, especially in the digital ecosystem (which included the content and marketing sites, e-commerce systems, ERP, customer support, and other custom-developed solutions both for internal and customer use). The team grew fast while I worked at VanMoof. In the early stage I worked as Tech Lead, focusing in an Individual Contributor track mixed with technical leadership, and participated in in-sourcing the development of the platform and setting up fundaments like continous integration, pull request review processes, or infrastructure as code and 24x7 service. As the team scaled up in the hypergrowth phase, I participated in the organization of the teams, shaping my role as an Engineering Manager, and setting new disciplines (such as QA department, frontend-development), new platforms (such as the definition and launch of the partner network, shaping the collaboration with the development partners Info.nl).

Technical Lead - Emakina.NL

Agency-life Emakina.NL is a digital agency with a strong focus in e-commerce and enterprise content management systems. Emakina.NL is a strategic solution partner for Salesforce Commerce Cloud (https://blog.emakina.com/2017/06/20/emakina-salesforce-commerce-cloud-partner/), and has also experience in cross-cloud solutions across the Salesforce ecosystem. In Emakina.NL I was part of a multidisciplinar agile team, with a cross-functional combination of roles from different providers, and the client, working together. The technical team was up to 10 people, but it was only a part of the whole - which included a dedicated QA engineering team, Product Owner, Scrum Master, and Business Analysts. The solution I worked on for 2 years was a cross-cloud implementation in SFCC, with a tech stack strongly oriented towards the Salesforce ecosystem: Javascript in the backend and frontend, SASS, Mulesoft & Java as middleware, Azure as the cloud infrastructure, and the Atlassian ecosystem (JIRA, Confluence, Bamboo) for the day to to day. My role as tech lead was to provide solutions that would fit in the technical and functional landscape, ensuring maintainability, quality and the right knowledge distribution in the team. For this, the role included coaching new team members, hands-on (pair) programming, and intensive code review to ensure the highest standards and continuous improvement. It also involved the creation of plannings and estimations, and definitions of roadmaps. As a side track at Emakina.NL I also participated in some public speaking sessions, internally and also externally: Web Accessibility Live 2018, organised by SiteImprove in Amsterdam: https://siteimprove.com/nl-nl/events/web-accessibility-live-2018/, with a talk about the technical implementation of the accessibility requirements in a e-commerce project. Continuous Delivery Amsterdam, https://www.meetup.com/Continuous-Delivery-Amsterdam/events/247988829/, with a talk about CD/CI in Salesforce Commerce Cloud.

CTO - Pocket Media

First time leading a multi-cultural team At Pocket Media I lead the tech team of the company, in a process of product creation and launch to market. I was a member of the management team of the company, and lead up to 10 FTE, in charge of hiring, role definition, and performance management. As part of my (team) tasks, I executed mobile and web (high scalability) development projects. I defined the products roadmap, milestones, and plans to achieve the objectives, as well as the talent acquisition. The company focus as an advertisement agency was strongly towards app installs and mobile entertainment, and the product definition spiralled around those verticals. The focus of the native advertisement platform we developed was in customisability, ease to adopt by mobile and web developers and media, and transparency towards the partners.

Mobile Apps Developer - The Mobile Company

First job abroad By 2015 I was looking for a life change - and this was accompanied by a professional “reinvention”. After years growing Zadia together with my co-founder and partner, I exited the venture with the aim of starting afresh in a new location, new culture, and discover new ways of working. After an evaluation of potential locations where to relocate to, I chose Amsterdam as a city, and The Mobile Company as my company. There I worked with an excellent group of professionals, highly specialised in native, high quality mobile application development for some of the largest apps in the Netherlands. At TMC I developed innovative new apps (ie: using Bluetooth BLE beacons technology, which in 2015 was an emerging technology) and also maintained apps with a large and complex codebase and numerous users, among top Dutch apps. I helped tackling complex problems and long-standing bugs, and participated in an agile teams that included the client.